Remote graphic recording for 120 hours over 5 days.
The eventful year of 2020 marked the 5th edition of Singapore FinTech Festival (SFF), and the 2nd edition of SFF x SWITCH, a collaboration between Singapore FinTech Festival and Singapore Week of Innovation and TeCHnology (SWITCH). Amidst the pandemic, the annual landmark event moved online, combining 24-hour streams of presentations and panels with satellite events around the world for 5 whole days.
Known for our colourful graphic recordings — both physical and digital — in past editions of SFF, Idea Ink was a presence not to be missed this year. With what we’ve learnt from our experience graphic recording remotely in the past few months, we worked our digital pencils tirelessly to create over 200 graphic recordings — 141 for SFF, and 78 for SWITCH!
Organised by the Monetary Authority of Singapore (MAS), Singapore FinTech Festival features talks and panels by experts and luminaries all over the world, such as Microsoft co-founder Bill Gates, New Zealand’s Prime Minister Jacinda Ardern, and AI expert Kai-fu Lee. Instead of wielding our drawing tools in Singapore Expo as we did in the past, we tuned in remotely for all five days this time, illustrating insights not just on FinTech, but also on a range of topics from leadership to climate solutions.
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In lieu of a physical wall or booth this year, our graphic recordings were shared on the main Singapore FinTech Festival site under “Session Notes”, which leads users to SFF Summit Visual Notes, a searchable microsite housing our work. The microsite garnered over 11.8k page views, and serves as a useful archive that individuals continued engaging with even after the event has ended!
SWITCH is Asia’s leading technology, innovation and enterprise festival, organised by Enterprise Singapore (ESG) and Intellectual Property Intermediary (IPI), supported by National Research Foundation (NRF) and in partnership with SingEx. Gathering start-ups, investors, corporates, the innovation community and ecosystem players, the presentations and panels explore big themes centering on the technological trends and innovations in various fields, as well as the changes the pandemic has brought about.
For SWITCH, we illustrated 78 graphic recordings remotely, and created a microsite — SWITCH CONNECT SESSION NOTES — that serves as a searchable repository of graphic recordings. View all the graphic recordings there, or download them in high resolution here.
With significant points from each session organised and condensed into succinct 1-page summaries, many speakers and organisations shared our graphic recordings on their social media profiles. Some speakers even paired our visual summaries with their post-talk reflections, creating online buzzes amongst their circles of followers. The graphic recordings also serve as post-event mementos that organisers can share with their speakers.
These sharings are but one example of how graphic recordings can boost social media posts. Take a look at our range of social media adaptations to see how visuals can be integrated into online presences for greater reach!
