We illustrate insights.

Idea Ink started out as a thought experiment:
Is it possible to share big ideas as great stories, and turn good art into sound business?

Our answer is yes - and this is why we do it. We’re a leading visual consultancy in Asia, specialising in live visual summaries (graphic recording) and interactive infographics, and we’ve been illustrating insights at speed and scale since 2015.

By summarising dense content into live visuals, we transform:

  • noise into insight,
  • distraction into engagement,
  • and complex ideas into simple stories.
SEE OUR SERVICES
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Meet the team.

Yee Hui

Founding CEO

Yee Hui blends a curious combination of art and business. A passionate dilettante, she enjoys diverse topics ranging from food science to aesthetics. Besides illustration and design, she is also a skilled writer in English and Mandarin.

XZ

Co-Founder & Chief Technical Officer

An AI/ML and data infrastructure engineering leader, with over 10 years of experience at Notion, Netflix, and Meta. She also has extensive experience deploying AI tools for massive scale: hundreds of millions of users at Notion, trillions of daily events at Netflix, and hundreds of thousands of servers at Meta.

Jenjira

General Manager

As our General Manager, Jenjira's steady presence and exceptional communication skills ensure the company is operating seamlessly and all clients are in good hands.

Jefferson

BD & Product

Jefferson is a dynamic product manager with a strong technical foundation and a keen entrepreneurial spirit. With a background in computer science, he brings a strategic mindset to product development, consistently delivering solutions across many industries. His experience spans building and leading cross-functional teams, from MVP launches to streamlining operations with innovative automation systems.

Nara

Business Development Lead

Nara leads our strategic branding efforts, crafting narratives to elevate our brand. She also supports in sales operations, adeptly managing clients and projects alike.

Vanessa

Senior Illustrator

With a unique blend of creativity and precision, Vanessa transforms ideas into captivating visuals, demonstrating a remarkable attention to detail and value in every project.

Audrey

Associate Illustrator

Audrey is an illustrator and designer with a deep love for art that's colourful, engaging, and impactful.

Puspa

Associate Illustrator

Meet Puspa, the creative force behind our illustrations and the voice of our social media presence. Blending artistry with digital savvy, she breathes life into our visuals and engages our audience with captivating content.

Erlend

AI Engineer

A seasoned software engineer with a passion for innovative solutions, Erlend has a strong background in machine learning and natural language processing. He thrives on pushing boundaries to create impactful technologies.

Jeff

Software Engineer

Jeff is an avid artist, with a keen eye for detail and capturing the essence of humanity. You can find him sketching portraits of strangers in public spaces or testing the latest products and technologies.

See our track record.

300+

CLIENTS

450+

PROJECTS

16

COUNTRIES

24

CITIES

Keen to work with us?

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